Marketing Specialist, DCRI – Tridel Community Worx

Company Name: Del Condominium Rentals
Position: Marketing Specialist
Job Type: Full-time

Join Del Condominium Rentals: Building Communities, Growing Careers

Come Build Your Future with Us

Although our brand is well known, our strength comes from the talented individuals who make up our company. Our employees are passionate and driven and work collectively to develop some of the largest and most complex projects within the Greater Toronto Area.

We recognize our employees are the key to our success and we invest in creating a strong corporate culture that promotes:

· Professional development opportunities,

· A diverse and robust suite of benefits and perks,

· Social and sustainable impact within our company and in the communities we build, and much more.

As a Del Condominium Rentals employee, you are contributing to our purpose, standard of excellence, and building homes for people today and the generations of tomorrow.

Who We Are

Del Condominium Rentals, a division of the Tridel Group of Companies, is the largest and most recognized rental property management provider in the Greater Toronto Area. Del Condominium Rentals is the leading GTA-based property management company providing services and expertise to owners / investors of condominium residences as well as their tenants. At Del Condominium Rentals, we offer peace of mind to homeowners through our reliable rental management solutions including leasing, tenant services, accounting, and maintenance & repair. We pride ourselves on quick problem resolution and maximizing homeowner revenues.

The Role

As the Digital Property Management Specialist, you will report to the Director of Leasing and Business Development and be responsible for managing and supervising the implementation of DCRI’s marketing projects. The ideal candidate will ensure that all marketing deliverables are of the highest quality and align with the company's brand and image.

In this role, you will execute all marketing and promotional plans for DCRI’s Leasing and Sales Teams, ensuring that every initiative boosts brand recognition while driving business growth and success. You will create new content for all marketing platforms, execute promotional campaigns, monitor and report on analytics, contribute to the development of marketing plans, and utilize research to keep DCRI at the forefront of the industry.

If you are an extremely skilled and talented Digital Property Management Specialist with a strong background in digital marketing who prefers working in an entrepreneurial environment on a variety of marketing campaigns, this may be the role for you! If you are ready for a new challenge and a place where you can grow your career, have a direct impact on the business, and work with an awesome team, then we want to hear from you.

What You’ll Be Doing

· Brand Awareness: Increase the visibility and reputation of DCRI’s rental properties through various marketing channels.

· Lead Generation: Develop and implement strategies to attract potential tenants and property owners, including digital marketing campaigns, social media outreach, SEO, and paid advertising.

· Content Marketing: Create engaging and informative content, including blog posts, videos, virtual tours, and testimonials.

· Targeted Advertising: Use data-driven marketing techniques to target specific demographics and geographies.

· Partnerships and Referrals: Establish partnerships with local businesses, relocation services, and real estate agents.

· Conversion Optimization: Improve the tenant application and onboarding process to increase conversion rates.

· Market Research: Conduct regular market research to understand tenant and property owner needs, preferences, and trends.

· Customer Relationship Management (CRM): Use CRM tools to manage and nurture leads, ensuring timely follow-up and personalized communication.

· Reputation Management: Monitor and manage online reviews and testimonials to maintain a positive reputation among tenants and property owners.

Who You Are

· A minimum of 3 years’ experience in a Marketing role, specifically digital marketing.

· Experience in the property management and/or real estate industry.

· Post-secondary degree or certification in a relevant discipline such as Marketing, Communications, Design, or Digital Marketing, or equivalent experience.

· Expert interpersonal, organizational, communication, and leadership skills.

· Proven track record of developing effective visual and written marketing campaigns, fully aligned with the brand, that generate consistent and measurable results.

· Proficiency in CRM for workflow applications and project management tools.

· High degree of proficiency with graphic design programs (e.g., Adobe Photoshop, Illustrator, InDesign, and Canva).

· Proficiency in MS Office, HTML, SEO, CMS, and WordPress.

· Extensive working knowledge of different social media and marketing platforms, and how to generate engagement and ROI.

· Strong data analytics and reporting capabilities, with the ability to identify opportunities to strengthen performance based on data.

· Orientation towards teamwork, collaboration, and delivering exceptional marketing services to internal customers.

Supporting Inclusion & Belonging

Tridel is committed to having a workforce that reflects the communities where we build, where everyone feels they belong, is physically and psychologically safe, and can reach their full potential. We embrace diversity while reinforcing equity and inclusion and are committed to building a team with a range of experiences and skills. As an equal opportunity employer, we encourage all qualified individuals to apply, including those who self-identify as Indigenous in Canada (First Nations, Métis, Inuit), are from racialized communities, and persons with disabilities. We remain committed to a barrier-free recruitment and selection process and will provide accommodation upon request. If you require accommodation at any stage of the recruitment process, please email your request to recruitmentaccommodations@tridel.com. All information received will be handled in strict confidence.

As part of Tridel Group of Companies’ recruitment and selection process, we utilize Artificial Intelligence (AI) for candidate screening.

Interested in the position? Please send your resume to impact@tridel.com with the subject: Marketing Specialist, DCRI.

Please note that Tridel Community Worx is a dedicated platform for residents of communities involved in Tridel's Community Economic Development (CED) or Community Benefit Programs. If you are not a resident of these communities, please apply directly through the Del Condominium Rentals Careers page.